We all hear that social media should be in your marketing mix, but why? Or at least, that’s the question our bosses keep asking. The question they ask is a good one, one that every business should ask before they leap into the social media game, but one that is sometimes hard to visualize. After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do is a bit like throwing money, well, out the proverbial window.
So grab a cup of coffee, have a seat, and arm yourself with the facts.
- 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion – Number of sent tweets on Twitter in 2010
- 100 million – New accounts added on Twitter in 2010
- 175 million – People on Twitter as of September 2010
- 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million – People on Facebook at the end of 2010.
- 250 million – New people on Facebook in 2010.
- 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% – Share of Facebook’s user base located outside the United States.
- 20 million – The number of Facebook apps installed each day