Your Customers have Questions… You have Answers!
THE MOST IMPORTANT videos you will ever make are those that answer your customers questions… I have made hundreds of HOW TO… Videos – these were of low quality with minimal editing, and what I discovered is that it is all about your CONTENT!!! GREAT CONTENT is the KEY!
In the above video – I am teaching common words/phrases using sign language.
Even though I am not even an expert when it comes to signing, (*Side Note: At one point we used sign language a lot with my sister who has special needs) there are a lot of people that certainly want to learn “how to” sign.
Check out the view count – over 668,000+ views and growing on You Tube. That’s on one video alone – there are 14 more in the series…
The “How To” videos that I created range anywhere from “How to Paint Stripes on a Wall”, “How to Pack for your Upcoming Cruise,” “How to Play Mancala,” and so so many more! Things that I felt I was knowledgeable in or passionate about.
BUT WHEN YOU APPLY THIS TO YOUR BUSINESS – 2 IMPORTANT THINGS HAPPEN!
1: You become an EXPERT / AUTHORITY figure in your field/career – Giving you INSTANT CREDIBILITY –
2: You GET SEEN and GET NOTICED!
When thinking of making FAQ videos – ask yourself these simple Questions:
What are the TOP 10 Questions people ASK ME about my business?
What are the TOP 10 Questions people SHOULD BE ASKING ME about my business?
You will then come up with a list of 10 or 20 FAQs to get you started.
Once these have been uploaded to your Website, Facebook, You Tube, etc. – I bet you notice you aren’t asked these questions as often as you were before.
Your customers are smart and savvy! They are researching you and your business online, before they even come into contact with you…
So now – you have your videos posted and you’re educating your customers, even when you aren’t there in person!
BE THE TV! Be the Voice! Be the Vision!