I have always been happier to engage with online content when I do not have to watch a video.
This is something about me that I usually avoid sharing with colleagues when conversation turns to social media and the Internet. After all, the Web is saturated with videos, and people are always talking about something great they just watched on YouTube. I have a difficult time avoiding videos while browsing online.
My sentiments have nothing to do with a short attention span or distaste for video production in general. It’s actually quite simple: I’ve seen too many videos that were a waste of my time. I’ve seen plenty of videos that take too long to say too much. I prefer concise communication.
This is where Vine comes in. Twitter Vine, which was released on January 24, Vine is a new mobile service that allows users to capture and share short looping videos.
Videos are six seconds in length, which is remarkably short. With tweets limited to 140 characters, Twitter has always encouraged brevity. It only makes sense that their new video service is just as condensed.
Vine made it easy to get started. It integrated seamlessly with my Twitter account, creating a new Vine account and incorporating information from my Twitter. There are easy ways to find people to follow—the most efficient method is scrolling through the catalog of people you follow on Twitter who are also on Vine.
There is a short, simple walkthrough that teaches you how to record a video. Vine will then allow you to post this video to your feed, captioned “My #firstpost on Vine.”
My first post on Vine—admittedly not too impressive.
Vine is a well-designed app. The interface is elegant and simple, which really made it easy for me to focus on user uploads. The Vine staff aimed to create a visually appealing interface that allowed users to be creative, going through three redesigns before the final release.
Two weeks after its initial release, the staff at Vine released a blog post that thoroughly details the design and thinking that went into the development of the application.
Users can create stop-motion videos with the stop-and-go recording function of Vine. This has made for some very creative pieces.
I’ve seen positive reactions to Vine. The Tribeca Film Festival is calling for entries to a six second film festival contest, and New York Fashion Week attendees made good use of Vine for clear shots of fast-moving runway models. Businesses are finding creative ways to use Vine as well.
I’ve personally enjoyed the work of Mitch Goldstein, a Maryland designer and educator. Of his uploads, my favorites are tagged #vineasprocess. They are looping videos of videos, and it’s interesting to see how he’s used Vine to make interesting, creative pieces.
Vine’s place in the world is a bit confusing to me. The fact that it’s a Twitter product leads me to assume that it’s a service within Twitter, but Vine is downloaded and used as a separate application. And because Vine pushes content out just like Instagram, I can’t help but think that the two need to work on some sort of partnership. I would like to open as few applications as possible in order to consume social media content.
I’m sure that Twitter developers will have to figure out ways to incorporate Vine directly into the Twitter app. It isn’t more work than necessary to open and scroll through Vine, but I see a lot of potential for the two separate apps to function as one in the near future.
I usually find myself avoiding video content on the web, but Vine is beginning to change my mind. This six-second video revolution is going to change the way we consume content on social media. I’ll definitely be scrolling through content on Vine in the future, and I can’t wait to use it to upload my own content.