@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
Sherry GalbreathTwitter: @sherrygalbreath
With more than 25 years of experience in industries as varied as trapshooting, building materials and healthcare, Sherry Galbreath has learned the value of marketing planning and strategy from the inside. “Every business is different, and you have to start fresh with a unique plan for each one.”
As president of ACME Solutions, LLC, she provides advertising, communications, marketing and event services to clients throughout central Illinois. While covering the varied needs of each industry, she always concentrates on the basics of defining goals, brand, message and audience before even beginning to think about tactics. A self-confessed font geek, and devotee of the thesaurus and AP Style, words and messages are always top of mind. “One written word can express volumes, if it’s the right word and the right font.”
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