Jay Krall

Business Development Director at Cision
Twitter:  @jaykrall

Jay Krall is a Business Development Director at Cision. He coordinated the creation of a new Internet media research team for Cision and has been instrumental in Cision’s social media efforts. He has discussed social media engagement and measurement strategies at conferences presented by The Public Relations Society of America, The Canadian Public Relations Society, The Conference Board, International Association of Business Communicators, The American Medical Association, and other organizations. His work has appeared in PR Week, PR News and The Wall Street Journal. Jay came to Cision from the financial services industry and was previously a newspaper reporter.

Sessions

• Embracing Data-Driven Communications
• Assessing The Relevance Of Social Media Metrics: An Approach To Goal-Oriented Measurement (2011 Conference)