In 2012, @Midwest brought you highly qualified experts from the social networking industry to speak about all forms of internet/mobile technology, strategy and marketing for the small and mid-sized businesses. Presentations were focused on topics concerning improved social networking management, developing/maintaining a strategy, introducing new business models, improving profitability and employing effective social media.
2012 Keynote Speakers
- Tim Miles
Tim Miles runs an odd little communications company that helps owner-operated companies do more with less. As founder of The Imagination Advisory Group, Tim’s consulted businesses in four countries and regularly speaks to companies, conferences and colleges about how to communicate more powerfully, how to escape the pit of mediocrity and how best to let the world see you as you really are … not as you think you should be. When their son was diagnosed with autism in 2005, Tim learned pretty much everything he thought he knew was wrong, and he’s made it his mission since to teach people to look at the world a little differently and to separate the merely urgent from the truly important.
- Joe Strupek
Joe Strupek, CPCU, CLU, is assistant vice president – Public Affairs at State Farm® Corporate Headquarters in Bloomington, Ill.Strupek joined State Farm in 1984 and has held various positions in the Claims, Learning and Development, Executive and Public Affairs departments. His current responsibilities include internal and strategic communications, social media, issues management and he serves as the Brand Director.Strupek has a bachelor’s degree from Edinboro University of Pennsylvania. He is a member of the Public Relations Society of America and has earned the Chartered Property Casualty Underwriter (CPCU) and Chartered Life Underwriter (CLU) designations. He’s also a member of the Board of Trustees for the Illinois Valley Public Telecommunications Corporation, WTVP, in Peoria, Ill.
2012 Session Speakers
- David M. Adler, Esq.
David M. Adler, Esq. is an attorney, author, educator, entrepreneur and nationally-recognized speaker in the fields of intellectual property, media & entertainment and technology law with a multidisciplinary practice focused on counseling businesses across the interrelated areas of Intellectual Property Law, Media & Entertainment, Information Technology and Corporate Law. The marketing, advertising and content deals he has documented have involved lead-generation agreements, referral agreements, advertising supported revenue generating deals, product placement, affiliate marketing/group-couponing platforms, CAN-SPAM compliance, digital rights management for video, music, and games. We work with many of the leading studios, labels, social networking sites, and online music companies.
- Jennifer McCarron
Jennifer is the Vice President of Business Builders, a full-service marketing and sales outsourcing firm that provides effective tools and support for clients seeking results and increased revenue. Jennifer holds a Master of Arts degree focused within the areas of public relations, organizational and interpersonal communication. She joined her family business in 1998 and has spent the last 14 years offering strategic marketing consultation for thousands of diverse clients across Central Illinois.
- Amy Humphreys
A national award-winning writer, consultant and marketing professional, Amy Humphreys has worked in public relations for four institutions of higher education, as a writer/production coordinator at two advertising agencies, and as a producer of daily radio interviews for use by the wire services. Her expertise includes internal and external marketing, branding and facilitating strategic partnerships. An active author, Amy has published an array of books and materials for several leading educational publishers.
- Nathan B. Hinch
Nathan B. Hinch is the principal of Nathan B. Hinch, P.C., and is affiliated as an associate attorney at Mueller and Reece, LLC in Bloomington, Illinois where he helps clients avoid and solve conflicts, particularly in the areas of business, real estate, construction, and environmental law, and also helps clients with wills and estate planning matters.Previously, Mr. Hinch worked in the area of operations management, environmental permitting and compliance, and in-house counsel with a multi-State civil and environmental engineering firm in the Chicago area. He has worked with the permitting, compliance, and enforcement staffs at the U.S. EPA and environmental agencies for eleven (11) States.Mr. Hinch is licensed to practice law in Illinois by the Illinois Supreme Court (2007) and is admitted to the United States District Court for the Central District of Illinois (2011). He holds a J.D. from the Chicago-Kent College of Law with a Certificate in the Program in Environmental and Energy Law (2007) and a B.A. in Economics, cum laude, from Wheaton College (IL) (2000).He currently serves as the Secretary of the McLean County Bar Association, on the Council for the Construction Law Section of the Illinois State Bar Association, and as a member of the American Bar Association. He is a member of the Young Lawyers Division of each of these bar associations and of the environmental law section of the ISBA and the ABA. Mr. Hinch is also a member of the McLean County Chamber of Commerce and serves on the board of the Chamber’s neXt Professionals group, the Bloomington Club of Rotary International, and the Central Illinois Chapter of the United States Green Building Council. He lives in Bloomington, Illinois with his wife Sarah and their two children.Nathan is the author of the Hinch Law Blog, at www.hinchlaw.blogspot.com and can be followed on Facebook (www.facebook.com/HinchLaw ), Linkedin, and Twitter ( @nathanhinch ). He can also be found at www.muellerreece.com .
- Brian Huonker
Drawing from an undergraduate degree in design from Illinois State, Brian honed his skills as an art director for CS&A Marketing and Communications (a national business to business marketing agency) creating everything from corporate identity and brochures, direct mail and websites to commercials and multimedia projects. Currently Brian is focusing on a master’s in communications, emphasizing the communication preferences of the millennial generation while working at Illinois State University’s University Marketing.“Our clients know the subject matter the best. They are the experts. Our job is just to dissect their message and figure out the best and most effective way to communicate it. That’s where the creativity comes in.”Not only working on award-winning designs, Brian also focuses on helping clients integrate new technologies into their media mix. “Whether that’s texting, social networks, e-mail, websites, or traditional snail mail, each audience has their own prefered method of communication and we have to be prepared for all of them.”A self diagnosed workaholic, Brian still finds quality time with my family through coaching soccer, fishing with the kids, working with his wife in the garden, and occasionally killing a few orcs in World of Warcraft as LittleMinos.
- Jay Krall
Jay Krall is a Business Development Director at Cision. He coordinated the creation of a new Internet media research team for Cision and has been instrumental in Cision’s social media efforts. He has discussed social media engagement and measurement strategies at conferences presented by The Public Relations Society of America, The Canadian Public Relations Society, The Conference Board, International Association of Business Communicators, The American Medical Association, and other organizations. His work has appeared in PR Week, PR News and The Wall Street Journal. Jay came to Cision from the financial services industry and was previously a newspaper reporter.
- Barbara Maldonado
Barbara Maldonado is the Social Media + Mobile Strategist at Legacy Marketing Partners. With over 12 years experience in digital, experiential, mobile and social media marketing for Fortune 500 brands, Barbara focuses on social media and digital engagement extensions. Barbara currently serves as Board Member for the Chicago Chapter of the Society of Human Resources Professionals, is a Junior Board Member for Kendall College School of Business and is a regular contributor to two blogs Tech Cocktail and Built in Chicago. To learn more about Barbara, please see her LinkedIn profile or follow her on Twitter @bmaldonado.
- Sherry Galbreath
With more than 25 years of experience in industries as varied as trapshooting, building materials and healthcare, Sherry Galbreath has learned the value of marketing planning and strategy from the inside. “Every business is different, and you have to start fresh with a unique plan for each one.”As president of ACME Solutions, LLC, she provides advertising, communications, marketing and event services to clients throughout central Illinois. While covering the varied needs of each industry, she always concentrates on the basics of defining goals, brand, message and audience before even beginning to think about tactics. A self-confessed font geek, and devotee of the thesaurus and AP Style, words and messages are always top of mind. “One written word can express volumes, if it’s the right word and the right font.”
- Jill Salzman
Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only kid-friendly collective of monthly meetups for mom entrepreneurs.A graduate of Brown University and law school after that, she started Paperwork Media LLC, a music management firm and her first entrepreneurial venture. (Her parents still wonder why she opted for the music business over the seductive and alluring career of a bankruptcy attorney.) She went on to create The Bumble Brand, LLC, which currently sells Bumble Bells, audible anklewear for the newest of human beings. (Yes, her daughter still wears them.) Having built two successful companies, she launched The Founding Moms to connect mom entrepreneurs around the globe with one another.A sought-after speaker, Jill has been featured in national media outlets including People Magazine, The Chicago Tribune, Daily Candy Kids, Business Matters, WGN TV, The Wednesday Journal, The Des Moines Register and WAHM Talk Radio. She’s been profiled in A Cup of Cappucino for The Entrepreneur’s Spirit, Volume II and was recently featured in a film on social media. Jill currently writes for eHow.com and Patch.com’s Moms Council, and has been invited to write for NBC5′s new small business blog, The Inc. Well, as well.In her spare time, Jill enjoys kloofing, traveling to small towns, and erasing her daughters’ crayon artwork from the kitchen walls.
- Steve Robinson
Steve is Constant Contact’s small business expert in Illinois and Wisconsin. A knowledgeable marketing expert with 30 years of experience, Steve has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, social media and online survey strategies. A popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing. Steve’s experience in small business ownership, business development, sales, and fundraising help associations, small businesses and nonprofits achieve success.
- Melissa Schenk
You might remember her from Tourism Queensland’s “Best Job in the World” Competition. She was in the TOP 50 out of more than 35,000 entries.Melissa Schenk is passionate about the power of video. She is the owner of MS2 Productions, a company specializing in Professional Video Production for the Web, DVD and TV. With more than 12 years of experience in television, sales and marketing, she is a sought after public speaker, educator and marketing strategist, specializing in digital and social media strategies for businesses.Originally from Stratford, Melissa’s broadcasting career began at 1240 CJCS.A graduate of Fanshawe College’s Television Broadcasting Program, Melissa interned with CNN in Uganda. A love of travel, lead her abroad working as a Port Lecturer on cruise ships. She later returned to Southwestern Ontario and began her broadcasting career as a weather anchor with CTV in 2001. Currently, Melissa wears many exciting hats as a Business Owner, Instructor, Regular Guest Host on Shopping Channels in Canada and the US, and Weather Anchor on CTV News London. Melissa will take you on a journey through the tools of Social Media and teach you how to become your own Social Media Producer, make a name for yourself and be remembered.
- Marty Vanags
MartyVanags.com and BNBiz.org
Marty Vanags has been the CEO of the Bloomington Normal EDC a leading economic development organization serving McLean county in Central Illinois. Motivated by trying to understand the way different generations communicate, Marty dove deep into social media with the help and encouragement of his then teenage daughters. Marty has presented various webinars and presentations regarding the use of social media in economic development to his industry peers and others over the past eight years.
- Bernia Wheaton
Limited where she is responsible for e-marketing strategy development and execution, effecting purposeful social media campaigns, government relations, as well as researching new business products with an emphasis on identifying gaps and opportunities.Prior to her current position, Bernia served for 5 years as the Economic Development Officer for Perth County. It is in this role, that Bernia earned Perth County International acclaim with the 2010 BREI Award of Excellence for Program Impact, as well as the 2010 EDCO Social Media marketing award.Bernia is frequently engaged as a keynote speaker throughout North America, and has delivered training in Best Practices on behalf of the Ontario Ministry of Agriculture Food and Rural Affairs, who uses Bernia’s work and client success stories to showcase OMAFRA programs.