Mobile Marketing and your Small Business Submission

Speaker: Barbara Maldonado

Whether a B2B or B2C company, mobile can effectively support your business objectives and growth via a device so important to your consumer that oftentimes most return home if they forget it. With recent studies showing the vast growth of smart phone adoption in the U.S. and findings that more than 50% of U.S. consumers use their mobile phones within their shopping experience, mobile has arrived for large and small businesses, the session addresses the main ways that a small business can maximize mobile integration into their marketing mix.

  • What are effective mobile marketing tactics for your small business?
  • How does social media integrate with mobile – Is it the same? Different?
  • How can small business owners use mobile marketing to build awareness and sales?
    • Best practices
    • How to build your subscriber database
    • You have a mobile program – now what?
  • Case studies for small business
  • Partners to help you deliver success