Social Media Marketing: Legal & Regulatory Compliance

Speaker: David Adler

The past few years have witnessed an explosion of legal and regulatory activity social and other new media. This session will examine several key areas, including copyright, trademark and related intellectual property concerns; defamation, obscenity and related liability; false advertising and marketing restrictions; gaming; data privacy issues presented by social media; and impacts of social media on employees and the workplace. Attendees will learn how to identify legal risks and issues before they become full-scale emergencies and how to develop appropriate policies and guidelines covering social media activity.

Outline of topics:

  • Overview of Social Media – defining the medium
  • Copyright, Trademark and Other IP Concerns
  • Communications Decency Act – Obscenity, Defamation and more?
  • Advertising
  • Marketing restrictions – email and text messaging
  • Gaming
  • Privacy
  • Employee issues and the National Labor Relations Board
  • Multi-jurisdictional consideration and guidelines for policy development