@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
Speaker: Jay Krull
Moving beyond social, forward-thinking communicators are looking to new information channels to determine which issues are most pressing for their constituents. In-depth website usage data is increasingly being used to produce better content geared toward the needs of site visitors. Products that talk back (The Internet of Things), along with geo-tagged social posts, are helping communicators create heat maps of trouble spots to prevent crisis communications scenarios before they start. Customer conversation records, stored as large volumes of unstructured text, are being mined, with assistance from a new breed of software tools, for insights that can help prioritize key messages. When taken together and analyzed carefully, these resources can help communications teams become more responsive to the needs of their communities. This session will take a practical look at how PR and marketing professionals can become data-driven in any organizational setting, on any budget.
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