Sessions 2017-01-03T23:18:04+00:00

Social media classes for @Midwest, practical solutions to real-word problems.

Social media classes for @Midwest are designed for small- to mid-sized business professionals seeking to build or refine their social media practices. Classes will focus on social networking management, developing/maintaining a strategy, introducing new business models, improving profitability, and employing effective social media.

Conference schedule


Classes will be held at Heartland Community College, Workforce Development Center. Note: We are currently finalizing the schedule. Some sessions/speakers may change. 

8:00 a.m. Registration
8:30-10:00 a.m. Sessions: A LinkedIn: Maximizing your Personal and Business Profile — Brian Huonker A Lot Can Change in 365 Days — Bernia Wheaton
Sessions: B Digital Advertising: Ad Mobs, Facebook, Twitter — Brian Huonker PR & Reputation Management — Steve Raquel
12:30 p.m. Lunch (on your own)
2:30 p.m.
Sessions: C Tying it Together – Social, Email, Blogging — Steve Robinson Getting into Social Media — Bernia Wheaton
4:30 p.m.
Sessions: D Hootsuite: Maintaining Multiple Social Media Accounts — Brian Huonker Tactical Twitter — Sarah Wilson

Thursday evening

The location of the Thursday night networking event is being finalized.

6:00 – 8:00 p.m. Networking event: Marriott Hotel and Conference Center, Uptown Normal


Sessions will be held at Heartland Community College, Astroth Community Education Center. Note: We are currently finalizing the schedule. Some sessions/speakers may change. 

7:30 a.m. Registration
8:15-9:30 a.m. Welcome & Opening Keynote Forging the Relationships that Matter — Joe Benarroch, Corporate Communications, International, Facebook
9:40-10:40 a.m. Sessions: A Why You Must Build Your Personal Brand, and How Digital Tools Can Help — Brent Kelly Communication…Innovation…Collaboration…The Intersection of Social Media and Emergency Response — Eric Hodges & Katy Killian Digital Bang for your Buck: The fundamentals of digital marketing — Will Koch & Katie Eades
Using Social Media for Inbound MarketingSteve Haase Topic TBD
10:50-11:50 a.m. Sessions: B Content Creation — Kaleigh Moore All Things Disc Golf: Building a Social Business from a Passion — Zach Parcell All the pretty colors and pictures: An evolution in social branding and imaging — Will Koch & Katie Eades
Crowdfunding Tips and Best Practices — Brian Gawor Campaigns That Drive Action – Newsletters & Announcements – Featuring Email & Social Engagements — Steve Robinson
Noon-1:30 p.m. Lunch Panel Discussions How You Should be Talking to Me — A College Student’s Perspective Social Media Monitoring Roundtable — School of Communications Social Fundraising Roundtable — Brian Gawor
1:40-2:40 p.m. Sessions: C

Panoramic PR: The Top Secret Social Media Super Power Ingredient that Your Competition Doesn’t Know About — Barbara Rozgonyi

The Changing Face of Social Media Law — Dillon White Icing on the Cake:  Building your Business Socially — Pete Moore
Social Data Mining — Matt Christensen Everything Pop Culture Taught Me about Social Media:  A Millennial’s Perspective on Transmedia Storytelling — Fetesha Downs
2:50-4:30 p.m. Thank you & Closing Keynote The New Rules of Customer EngagementDaniel Newman,Daniel Newman, President of Broadsuite, Contributor to Forbes, Entrepreneur, Huffington Post, Social Media Today, IBM, SAP and More…
5:00 p.m. Conference Ends