Walking the social media talk

Here in the midwest, we don't talk about social media, we put it to practical use. Check out all the ways we walk the talk on Flickr.

That's So 2010.

Session information.

Brian Huonker - Media Relations Or Media Disasters

What do you do when someone post a negative comment on your page. Do you delete it? Review case studies of recent media disasters and success from this last year and learn how to respond to negative criticism about your brand. Also learn how to monitor what people are saying about you in the social media and web realm with various tools.

Hope Foster-Reyes — Privacy And Behavioral Targeting: Find Your Audience Without Breaking The Rules (Or Stepping On Toes!)

WWith social media on the rise, it's never been easier to target advertising messages to the precise audience you seek. Learn how behavioral and demographic targeting work in the advertising tools behind Google AdWords, LinkedIn, Facebook, and Twitter. Explore the audience data accessible on all four platforms, and find out what you need to know about current and future Federal Trade Commission (FTC) regulation of this controversial and expanding branch of marketing.

Matthew Newell — No One Cares You're On Twitter: The Anti-Climax Of Social Media

Being in the social media space is like being in a band: just about anyone can do it, most aren't particularly good at it yet love showing it off to the uninterested, but some become superstars. How do those companies that excel with social networking do it? This session will discuss what should come before and after your first tweet or status update. Understanding how your business' larger marketing issues like brand identity, customer service, and communications fit into your social media strategy is essential for success.

Eric Osterman — The Engine Of Facebook

While much of the time spent discussing Facebook is built around generating "Likes" this session will go into heavy detail some of the features that shape the success or failure of a Facebook Fan Page or Group.  This session will include detail on:

• Facebook Edgerank - Best practices to get your content in the top spot in the news feed
• Facebook Insights - How has the tool improved in the last 6 months and what data from Insights is valuable
• Facebook Social Sharing - What is the difference between the Like, Share, and Send buttons and how has the industry determined a numberical value on shared content
• Facebook Questions - How can we use this tool to leverage our business
• Facebook Places & Deals - Why your company needs to skip this FourSquare nonsense and start using Deals today.
• Places & Deals - Why your company needs to skip this FourSquare nonsense and start using Deals today.

Jay Krall — Assessing The Relevance Of Social Media Metrics: An Approach To Goal-Oriented Measurement

The rise of the social Web has brought us a wealth of new indicators of which online content is “most shared”, but many communications professionals are struggling to incorporate these new data into measurement strategies that have long been designed to identify what is “most viewed”. How can we take advantage of all the signals, from retweets to Facebook Likes, that tell us what’s generating buzz? How can we use them to build our business? This presentation will leave attendees with:

• A strong grasp of the difference between reach-centric and engagement-centric measurement
• A concrete list of metrics that can be used to measure engagement and an understanding of how to aggregate and analyze them
• A strategy for setting attainable benchmarks for success based on the realities of the digital environment surrounding a particular topic or industry
• How to correlate online engagement metrics to revenue goals where possible

Scotty Bevill — Producing Effective Videos For Social Media

With all the press and buzz about Facebook, Twitter, and other social networks, one site often overlooked as a social networking site is YouTube

There's no one-size-fits-all approach to producing effective YouTube videos, but I will impart tips that can guide you in the right direction. We’ll discuss how to shoot professionally, editing and enhancing video, and how to hire a pro if you don’t have the skills or equipment to create video in-house and promote it without external expense.

Round Table — Time To decompress

Join our speakers for a round table discussion on the information you absorbed today.