Submit your ideas for consideration today!
Here in the midwest, we don't talk about social media, we put it to practical use. Check out all the ways we walk the talk on Flickr.
Session information.
Do you have a great product or service? Sure you do. And in today's online world, it's pretty easy to find fans. But once they buy, how do you get them to come back for more? In this dynamic, interactive presentation, Jill will change your perspective on cultivating your fanbase and how you how to keep your customers and clients returning to you...again and again. Hear how Jill did this successfully not once, but three times over and how you can, too!
This roundtable discussion will focus on how social media is transforming the way in which people receive and interact with local news media. The panel discussion will bring together representatives of print, television, and radio media, with two “consumers” of the news to discuss how social media and information technology is changing the way that news is presented, and ways in which businesses can best leverage the new environment. The media will be represented by WMBD Channel 31 meteorologist Marcus Bailey; Ryan Denham, city government reporter for The Pantagraph and R.C. McBride from WJBC
Consumers of the news will be represented by local attorney Gene Brucker and Illinois State University professor Michael Gizzi, who will also serve as the panel’s moderator and facilitator. Brief presentations will be followed with plenty of time for audience interaction and discussion.
Half-theory and half-practice, this jam-packed hour will introduce business owners to Facebook, explain what their Facebook presence should do, and then show them how to execute it. In addition to discussing what to post and how often to post it, we'll go step-by-step and click-by-click through the Facebook interface so you can comfortably and confidently operate your own Page. And at the end of this practical, in-the-trenches session, you'll walk away with printed tutorials and templates to help keep you accountable.
In 2011, LinkedIn celebrated a subscriber milestone that serves as a testament to its growing use and prevelance in the business community - 100 Million subscribers. Whether using LinkedIn to network for a new job or build awareness for your expertise, it is a powerful social network that generates meaningful business leads and prospects. In this session you will have the opportunity to learn how to maximize LinkedIn for your professional brand as well as utilizing its Company Profile Pages to tell your business’s story to a far reaching audience.
Karen Hanrahan founder of Blogaroo Blog Consulting is celebrating her fifth year as a blog author. Her popular and resourceful Blog: Best of Mother Earth examples a consistent voice as an expert in her profession. Karen applies her personable knowledge style and love of sharing into a blog format. What business are you in? What makes you unique in the marketplace? How are you your own brand? How can a blog become your authoritative voice? This session helps you understand the role a blog plays in establishing your internet voice. Blogging improves your visibility, adds personal credibility, and continues to reinforce your personal brand.
Half-theory and half-practice, this jam-packed hour will introduce business owners to Twitter, decipher the Twitter jargon, explain how it differs from Facebook in both content and purpose, and then show them how to execute a Twitter presence. In addition to discussing how to get your point across in 140 characters or less, we'll go step-by-step and click-by-click through the Twitter interface so you can comfortably and confidently operate your own Profile. And at the end of this practical, in-the-trenches session, you'll walk away with printed tutorials and templates to help keep you accountable.
Join our speakers for a round table discussion on the information you absorbed today.
