Walking the social media talk

Here in the midwest, we don't talk about social media, we put it to practical use. Check out all the ways we walk the talk on Flickr.

I Know Enough To Be Dangerous.

Session information.

Barbara Maldonado — Mobile Marketing

Whether a B2B or B2C company, mobile can effectively support your business objectives and growth via a device so important to your consumers, that oftentimes most return home if they forget.  With recent studies showing the vast growth of smart phone adoption in the U.S. and findings that more than 50% of U.S. consumers use their mobile phones within their shopping experiences, mobile has arrived for large and small businesses.  This session will address the main ways that a small business can maximize mobile integration into their marketing mix. Mobile Marketing

• Foundation of mobile marketing
• Alphabet soup of mobile marketing
  • SMS, MMS, WAP, QR, 2-D, LBS, Apps – what does these all mean?
• How can small business owners use mobile marketing to build awareness and sales?
  • Best practices
  • Opt-in, Opt-in, Opt-in
  • How to build your subscriber database
• The Law
  • Case studies for small business

Steve Robinson — 5 Keys To Email Marketing

In this informative presentation you will to learn how you can create and deliver highly branded, professional looking emails designed to wow your customers and prospects.  Email marketing is an effective, affordable and easy to use way to enhance your organization or business image and build relationships that lead to profit, revenue and increased participation.

Topics covered during this overview of email marketing include:

• What is permission-based email marketing
• List building
• Tips on getting your emails opened
• Best practices in email marketing
• Tracking results and what to do with this information
• And much, much more!

Nathan Hinch — Don’t Check Your Common Sense At The Door – Legal Considerations Of Social Media Use

This session will discuss common legal pitfalls of social media use from both the consumer’s and the business’ perspectives, and provide recommendations for staying out of harms’ way.

Issues to be addressed include:

1. privacy issues from the standpoint of legal discovery and evidence;
2. know your profession’s particular rules of conduct and company’s social media policies;
3. common sense tips to keep in mind.

David Murray — How To Build Your Content Bubble

So you know you need to create content, but where do you start? You can start with identifying and building your content bubble. This will help you understand the value of becoming a resource, and not just a news bulletin of your own messaging. This exercise will also get you thinking about not only what kind of content you should be providing, but how that content will really connect with people.

Takeaways:

1. How to increase traction and readership to your content
2. How to effectively communicate with people through your content
3. How to build a solid content foundation that will continue to grow.

Pete Moore — Feedback Looping: Aligning Your Traditional And Social Media Strategies

Feedback Looping: aligning your traditional and social media strategies to create an endless echo of opportunity

This session will overview:

• Why telling a story is important for any business or organization
• Four characteristics that cause an idea to echo on-line and off-line
• The one-man plan: how to create a social media engine that is efficient and effective
• Case studies of organizations emitting huge echoes
• Simple ways to implement a feedback loop into your current strategy

Steve Robinson — Using Email Marketing & Social Media For Maximum Impact

This program focuses on best practices in using email marketing and social media together to gain the maximum impact for your business. Learn to avoid the pitfalls and maximize the power of using these online tools together!

Jessica and Karen — Going Viral Roundtable

Meet two woman who have met with some personal popularity on the internet thanks to posts/video going viral. You'll definitely want to chime into the stories about their experiences! Learn more about what viral actually is.  How are marketing experts using more grass roots campaigning and advertising to move their business or social messages forward?  Some tips will be shared on how perhaps you can become viral too!!

Tim Jahn — How To Use Interviews To Grow Your Blog Traffic

Do you pour your heart and soul into your blog, but feel like your blog's traffic isn't as high as it could be?  Do you feel like you've tried all the techniques suggested by the "gurus"?  Then this session is for you.  We'll explore how to use interviews on your blog to attract new visitors and keep them excited about coming back for more.  We'll discuss why interviews are an effective technique and ways to successfully produce high quality interviews (the kind that get people really interested).