As social media continues to evolve, it’s important for us to keep up with the changes. Accessibility to the internet, the growing number of smart phones, and the introduction of new social media outlets has multiplied the number of channels that businesses can utilize to interact with potential customers. But how do you keep up with this ever changing phenomenon that provides a voice for both positive and negative conversations about your brand?
At the McLean County Chamber of Commerce we are currently working on integrating a social media policy with the hope of providing some “best practices” to our staff and volunteers who have access to our social media accounts. When we first started this endeavor two months ago we never thought it would take this long to develop a policy that would both protect our interests and promote our brand in the social media universe. However, we’ve learned that when it comes to social media, there is no one-size-fits-all plan.
In our quest to develop the greatest social media policy of all-time (go big or go home right?) we’ve been looking at a multitude of social media policies from organizations around the country. Through our research we are learning that most companies fall into two categories when it comes to social media strategy. Some utilize their social media policies to encourage employees to become brand ambassadors and expand the organization’s market presence, whereas others are simply trying to protect themselves from potential legal and security risks.
Knowing that we want to create the holy grail of social media policies we’ve decided that our policy should do both. We still haven’t nailed down a final version, but thought it would interesting to hear how other groups are developing their social media policies.
So tell us. Does your organization have a social media policy? If so, what are the critical components that make it effective?