INTERVIEW – SCOTTY BEVILL OF BEVILL EDGE

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INTERVIEW – SCOTTY BEVILL OF BEVILL EDGE

I started work with the government right out of school.  First active duty, then contract after contract.  I still remember the day I was sitting in the Mediterranean Sea and was handed a stack of beige floppy disks.  The guy handed them to me saying, “I figured you’d like to try this, they are calling it Windows.”  I lost four months of my life to minesweeper and haven’t looked back.  Technology continuously sets the bar for change more and more quickly. “Imagining what you’ll know tomorrow…” – Tommy Lee Jones

How do you walk the talk re: social media?

Social media for us is a strategy.  From customer engagement, network management, marketing, and consulting to just venting about daily life social media is a strategy.  Our marketing team uses it to track metrics, and keep our networks in the know with our business beyond our local Midwest presence.  Our clients use social media to promote products and understand personas interests as it pertains to their marketing research.  We put a lot of time and effort in ‘integration.’  Our registration, nationwide student base, and international contacts, social media is integrated into our web presence, webinars, and social groups.  After all , @atMidWest is one example of social media bringing together a new group of professionals into our network. Welcome.

What one practical tip can you recommend regarding the use of social media?

One Tip – Twitter is a part of social media.  It isn’t called Re-Twitter.  So while communicating interesting gems you find on the internet, let us hear you.  Your network is following you and they want to hear from you.

What I mean is — tell me your thoughts on the subject, not just the author’s thoughts.  Through multiple minds come innovation, social media is one of those vehicles.

What do you think is the perfect age?

I can only say the perfect age so far for me.  I haven’t been fortunate enough to experience the second half of life.  I would say 35.  It’s the beginning of life for me.  Everything until then was the best year of my life.  Turned out the 34 years before that were just experiments.

What is your guiltiest pleasure?

The Caramel Latte.

What are you really good at?

Many things.  I find this difficult to answer.  Throughout my life I’ve taken on things such as baseball, I’m a musician, a motorcycle enthusiast, play golf, and many other things.  ’Good’ is a subjective term.  I’d say I’m committed to these things.

Name one thing you will never understand

Only a thing I don’t put my mind to or choose not to understand.  People are amazing; Nothing is impossible.

Share something on your mind lately

Market Confusion and Serious Games vs. Gamification.  Many are familiar with the gamification dealing with badges, titles, locations, and incentive based games for social networking.  Our international network of Serious Games deals specifically with doing real work through serious collaborative play.  True innovation requires chaotic thought and behavior modeling in business.  Defined process “organizes chaos” and thus stifles innovation and creativity.  As we model the 21st century business we need to be allowing for chaos to drive innovation and empirical processes.  Iterative development and customer engagement are the new products and services of this millennia.  I am looking forward to the rest of 2011 and the 2012 movements in business psychology, leadership, and engagement.

By | 2017-01-03T23:18:12+00:00 January 25th, 2011|Interviews, Viewpoints|Comments Off on INTERVIEW – SCOTTY BEVILL OF BEVILL EDGE

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