INTERVIEW – ERIK ANDERSON, ATMIDWEST CO-FOUNDER

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INTERVIEW – ERIK ANDERSON, ATMIDWEST CO-FOUNDER

In addition to being  one of the founders of the AtMidwest Conference,  I am the managing partner with Infinity Print Group.   I’m a family man, a regular guy about town and someone who can never find enough time to play tennis!

How do you walk the talk re: social media?

I am a big fan of Twitter.  I love to peruse my timeline for news, tips and great conversation in general.  Especially of interest to me are local tweeters and people in the marketing world.

What one practical tip can you recommend regarding the use of social media?

Social media is not unlike a marathon.  It takes time, but developing a system that works for you as a means to achieve your goals might take time.  Also, what we have with social media are tools – people and businesses need to realize that these tools are not a “magic bullet”.  Just being “out there” will not achieve your goals, it takes a consistent and persistent effort to connect with others.  Social media also needs to be in alignment with your overall marketing initiatives.  That’s more than one tip isn’t it? : )

What do you think is the perfect age?

Any. Very simple.

What is your guiltiest pleasure?

Oreos. It’s the little things that matter right?

What are you really good at?

Personal philosophy: we are really good at the things we enjoy the most. That said, I’ll end the question with all of you pondering what that means…

Name one thing you will never understand.

Quantum physics.

Share something on your mind lately

The AtMidwest conference of course!  It’s gonna be great!

By | 2011-01-25T00:55:59+00:00 January 25th, 2011|Interviews, Viewpoints|Comments Off on INTERVIEW – ERIK ANDERSON, ATMIDWEST CO-FOUNDER

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