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Social media: Integral to the success of emergency response and recovery

We are excited to share that Illinois State University has made great strides regarding emergency preparedness over the last year. With the addition of the state-of-the-art Emergency Operations Center (EOC) and the formation of the Social Media Analysis and Response Team (SMART), the University is committed to developing social media as a tool for emergency response and recovery.

By | 2017-01-03T23:18:05+00:00 September 10th, 2014|Social Media, Tips, Viewpoints|Comments Off on Social media: Integral to the success of emergency response and recovery

Everybody into the pool

As summer draws to a close and we return our focus to work and to school, we can reflect back on a myriad of activities and adventures that filled the season. Hopefully, the summer meant a vacation or a holiday of sorts. Perhaps you were lucky enough to jet of on an international excursion, or maybe you spent countless hours driving across country taking in sights and events.

By | 2017-01-03T23:18:05+00:00 September 3rd, 2014|Social Media, Tips, Viewpoints|Comments Off on Everybody into the pool

How an Ice Bucket Is Changing My Vocabulary

I just sat down with my daughter and explained to her that if she is going to put a video of her friends dumping ice water on themselves in the backyard, after she dries off, she can tell me where to send a donation.

By | 2017-01-03T23:18:05+00:00 August 28th, 2014|Social Media, Tips, Viewpoints|Comments Off on How an Ice Bucket Is Changing My Vocabulary

Just because a social network exists doesn’t mean you need to use it

Social media, when used correctly, can be a valuable resource to a business of any size and shape. Social media helps you reach a very targeted audience each and every time. The obvious platforms like Facebook and Twitter have a very large overall database of people and with the right tools and strategy can prove to be very effective.

By | 2017-01-03T23:18:05+00:00 August 25th, 2014|Social Media, Tips, Viewpoints|Comments Off on Just because a social network exists doesn’t mean you need to use it

Stop Marketing Online Like a Child

Imagine you are having an important conversation with someone, when suddenly a small child starts shouting, “Daddy……..Daddy……….Daddy……..Daddy.” If you are a parent, you know exactly what I’m talking about out. If not, take my word for it or go babysit soon.

By | 2017-01-03T23:18:05+00:00 August 20th, 2014|Social Media, Tips, Viewpoints|Comments Off on Stop Marketing Online Like a Child

The Three Things you can Learn from a Cupcake

For one year, I spent time helping a local bakery build an audience for their products and a consistent brand for their small business. One of the best parts about hanging around a bakery is that you end up smelling like baked goods when you leave.

By | 2017-01-03T23:18:05+00:00 August 18th, 2014|Social Media, Tips, Viewpoints|Comments Off on The Three Things you can Learn from a Cupcake

What is data mining anyway?

Data mining is really nothing new. The thing that makes this hot topic exciting now-a-days are computers. Never before could we process such large data sets to look for those patterns and relationships. Also, never before has so much data been collected.

By | 2017-01-03T23:18:05+00:00 August 15th, 2014|Social Media, Tips, Viewpoints|Comments Off on What is data mining anyway?

Great Content Creators on Social Media

Social media is not new to us in 2014. Many of us use it both personally and for work, and while we might be ashamed to admit it, it’s the first thing we check in the morning and the last thing we look at before going to sleep.

By | 2017-01-03T23:18:05+00:00 August 13th, 2014|Social Media, Tips, Viewpoints|Comments Off on Great Content Creators on Social Media