We are excited to share that Illinois State University has made great strides regarding emergency preparedness over the last year. With the addition of the state-of-the-art Emergency Operations Center (EOC) and the formation of the Social Media Analysis and Response Team (SMART), the University is committed to developing social media as a tool for emergency response and recovery.
As summer draws to a close and we return our focus to work and to school, we can reflect back on a myriad of activities and adventures that filled the season. Hopefully, the summer meant a vacation or a holiday of sorts. Perhaps you were lucky enough to jet of on an international excursion, or maybe you spent countless hours driving across country taking in sights and events.
I just sat down with my daughter and explained to her that if she is going to put a video of her friends dumping ice water on themselves in the backyard, after she dries off, she can tell me where to send a donation.
Social media, when used correctly, can be a valuable resource to a business of any size and shape. Social media helps you reach a very targeted audience each and every time. The obvious platforms like Facebook and Twitter have a very large overall database of people and with the right tools and strategy can prove to be very effective.
Have you ever received or seen one of these type of reviews online? If it has happened to your business, you know the hair-raising feeling of both dread and frustration of seeing it. It’s even worse if you didn’t realize it was online for months before you even saw it.
Imagine you are having an important conversation with someone, when suddenly a small child starts shouting, “Daddy……..Daddy……….Daddy……..Daddy.” If you are a parent, you know exactly what I’m talking about out. If not, take my word for it or go babysit soon.
I had another blog planned but then Ferguson happened. And, when Ferguson happened, #Ferguson happened. And when #Ferguson happened, the power of Twitter was obvious to all.
For one year, I spent time helping a local bakery build an audience for their products and a consistent brand for their small business. One of the best parts about hanging around a bakery is that you end up smelling like baked goods when you leave.
Data mining is really nothing new. The thing that makes this hot topic exciting now-a-days are computers. Never before could we process such large data sets to look for those patterns and relationships. Also, never before has so much data been collected.
How does this tale possibly play into your business and/or personal brand? Well, what do you consider the beginning of your business' story? Is it the moment you came up with your concept?