@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
Is it “misappropriation of a trade secrets” to contact each person who follows an ex-employer’s Social Media profile for purposes of promoting a competing business? Early in my law school career, one phrase stuck with me right away: “tough cases make bad law.” This, of course, begs the question as… [Read the Rest]
(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.) The morning after I’d gotten back from speaking to a… [Read the Rest]
“What kind of iPad should I get?” Being known as 3e geeeky, I get asked that question at least once a week. I know they want an easy answer. Something like, “Black 32gig wifi,” but I always start my advice by answering their question with a question of my own:… [Read the Rest]
Wanna do something scary? Ask each employee the following questions, BUT … don’t let them compare answers. You want each person to answer independently because you want to see where their answers converge and diverge with yours and with each other. What is it we’re trying to make happen? Is it… [Read the Rest]
Yesterday, I tried to simplify the basic elements of growing a company or making any fundamental change in your life. Let’s build on it, okay? You’ve got your Big X, your treasure, the thing you’re trying to make happen, okay? Let’s say you want to do $1,000,000 in billing –… [Read the Rest]
Sometimes it’s as simple as asking someone: “What is it you’re trying to make happen?” ‘yada yada yada’ Beware the yada. Did they answer you clearly? After working with 400+ companies, I’m no longer surprised by how many lack a clear vision of what it is, specifically, they’re trying to… [Read the Rest]
We’re all watching, liking, loving, and sharing videos. In fact, 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. The stats are beyond social and becoming the new norm for successful organizational marketing. Video is a powerful… [Read the Rest]
It’s so interesting how quickly communication tools transition from new fun platforms to essential marketing tools. One minute we’re blogging about our kids, dogs, and bosses…the next minute if we don’t have a professional blog involvement and updated entries, we’re sucking social media wind. But just how do we pick… [Read the Rest]
When Facebook announced that they were transitioning to a new Timeline format, like most users, I reluctantly clicked on the link to preview the change. I was thrilled with what I saw, and instantly fell in “Like” with the new timeline. I immediately converted both my personal profile and business… [Read the Rest]
One of my very successful uncles (yes, I have a couple of rich uncles) lives by this motto. He repeats it frequently when doing mundane tasks like washing the car, or setting up big business deals. And he made a lot of money, by the way. What does that have… [Read the Rest]