@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
“What kind of iPad should I get?” Being known as 3e geeeky, I get asked that question at least once a week. I know they want an easy answer. Something like, “Black 32gig wifi,” but I always start my advice by answering their question with a question of my own:… [Read the Rest]
Wanna do something scary? Ask each employee the following questions, BUT … don’t let them compare answers. You want each person to answer independently because you want to see where their answers converge and diverge with yours and with each other. What is it we’re trying to make happen? Is it… [Read the Rest]
Yesterday, I tried to simplify the basic elements of growing a company or making any fundamental change in your life. Let’s build on it, okay? You’ve got your Big X, your treasure, the thing you’re trying to make happen, okay? Let’s say you want to do $1,000,000 in billing –… [Read the Rest]
We’re all watching, liking, loving, and sharing videos. In fact, 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. The stats are beyond social and becoming the new norm for successful organizational marketing. Video is a powerful… [Read the Rest]
Who Knows Your Business Better than YOU!? Why not share what you know online with others? Your customers (or potential future customers) want to get to know you (get a sense of who you are and what you are all about), and with a video you allow them to do… [Read the Rest]
You know just how much Pinterest can help drive traffic to your business, right? Yesterday, I tried to explain Pinterest to an entrepreneur I know and the entire time his eyes were glazed over. He registered nothing. I’d had a similar experience: when someone first explained Pinterest to me, I… [Read the Rest]
How many times have you read a tweet, blog, website or email and wondered exactly what the author meant? The world of instant communication and social media marketing requires the ability to translate opinions, emotions, values and ideas into text, sometimes in 140 characters or less. Read, read, and re-read… [Read the Rest]
I think it was evident at this week’s Public Relations Society of America Digital Impact conference that the PR industry has turned a corner from “playing at” developing social Web presences to focusing on advanced tactics. Having mastered the basics, we’re moving on to discuss techniques for optimizing our efforts… [Read the Rest]
I like to reinterpret PR. Why limit PR to Public Relations when PR can be Puerto Rico, Punk Rock, Peter Rabbit, Pepperoni Ravioli, Practically Ready, or Performance Results? What is practically ready? Modifying Merriam-Webster’s Definitions http://www.merriam-webster.com somewhat, here’s what it might mean to be “practically ready” for @Midwest. Practically adv \ˈprak-ti-k(ə-)lē\ in a practical manner… [Read the Rest]
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