@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
@Midwest. Get practical at the summer's hottest social media conference, June 21, 2012, Normal Illinois.
Yesterday, I tried to simplify the basic elements of growing a company or making any fundamental change in your life. Let’s build on it, okay? You’ve got your Big X, your treasure, the thing you’re trying to make happen, okay? Let’s say you want to do $1,000,000 in billing –… [Read the Rest]
Sometimes it’s as simple as asking someone: “What is it you’re trying to make happen?” ‘yada yada yada’ Beware the yada. Did they answer you clearly? After working with 400+ companies, I’m no longer surprised by how many lack a clear vision of what it is, specifically, they’re trying to… [Read the Rest]
I never get tired of telling people the story about visiting a potential client and asking him who his audience was. His answer was “Everyone!” I probably don’t need to tell you that his answer wasn’t right. Not ever. I can’t think of one instance where any business appeals to… [Read the Rest]
We’re all watching, liking, loving, and sharing videos. In fact, 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. The stats are beyond social and becoming the new norm for successful organizational marketing. Video is a powerful… [Read the Rest]
Who Knows Your Business Better than YOU!? Why not share what you know online with others? Your customers (or potential future customers) want to get to know you (get a sense of who you are and what you are all about), and with a video you allow them to do… [Read the Rest]
Your Customers have Questions… You have Answers! THE MOST IMPORTANT videos you will ever make are those that answer your customers questions… I have made hundreds of HOW TO… Videos – these were of low quality with minimal editing, and what I discovered is that it is all about your… [Read the Rest]
It’s so interesting how quickly communication tools transition from new fun platforms to essential marketing tools. One minute we’re blogging about our kids, dogs, and bosses…the next minute if we don’t have a professional blog involvement and updated entries, we’re sucking social media wind. But just how do we pick… [Read the Rest]
When Facebook announced that they were transitioning to a new Timeline format, like most users, I reluctantly clicked on the link to preview the change. I was thrilled with what I saw, and instantly fell in “Like” with the new timeline. I immediately converted both my personal profile and business… [Read the Rest]
You know just how much Pinterest can help drive traffic to your business, right? Yesterday, I tried to explain Pinterest to an entrepreneur I know and the entire time his eyes were glazed over. He registered nothing. I’d had a similar experience: when someone first explained Pinterest to me, I… [Read the Rest]
One of my very successful uncles (yes, I have a couple of rich uncles) lives by this motto. He repeats it frequently when doing mundane tasks like washing the car, or setting up big business deals. And he made a lot of money, by the way. What does that have… [Read the Rest]
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