have been trying to read some more books on social media and personal branding over the past few months. The most recent one I read was “Crush It” by Gary Vaynerchuk.
This book had received some great reviews, I was a little hesitant to give it a read. I just wasn’t sure if it would be a book for me.
If you don’t know Gary, he is very vibrant, flamboyant, opinionated, and loud. I am not saying that’s a bad thing, it’s just who he is and I think he embraces it. Gary started www.winelibrary.tv as an extension to his father’s liquor store business and has had tremendous success.
This book is all about personal branding and the opportunity that social media provides for people to cash in on their passion. Gary is extremely passionate about what else, “your passion.”
He discusses how he was able to make his passion turn into a huge success through the power of social media and in his case a vlog (video log). He takes the readers though numerous examples of how he made it work and provides tips to help you try and create the same type of success.
The book is not overly well written and Gary even admits that he dictated this book. He acknowledges that he is not a great writer and that is why he started a vlog instead of a normal blog. I admire Gary for being straightforward with the readers about this.
What I most appreciated about this book was Gary’s conviction and passion. I could definitely tell he fully believes in his ideas and that regardless if you are stuck in a job you don’t like or if you love your current job, building a personal brand is critical.
Some of the concepts may be overplayed for those who have been dabbling in social media for a while, but what Gary may lose in context for some, he makes up with his fireball energy and conviction.
This book made me think. Gary is a true entrepreneur and there is no doubt his success comes from hard work and passion and I respect him for that. He understands the power of social media and that the game is always changing. You have to think outside the box and put your time in energy into what you love.
Gary’s brashness and ego may rub some people the wrong way, but you have to appreciate his success and forward thinking. This book is a quick read so if you are interested about building your own personal brand I recommend you check it out for yourself.
Have you read this book yet? If so what were your thoughts? What are some your favorite books about social media?