When Facebook announced that they were transitioning to a new Timeline format, like most users, I reluctantly clicked on the link to preview the change. I was thrilled with what I saw, and instantly fell in “Like” with the new timeline. I immediately converted both my personal profile and business pages to the new look. What is so special about the new Timeline? Engagement! Here are my top 5 reasons to LIKE the new Timeline
Reason # 1 to LIKE the new Timeline: Photos
If you’re in the business of selling a B2B or B2C product, then you will truly benefit from the new photo features in Timeline. Photos throughout the new Timeline are bigger and better. For example, Profile photos are now 66% larger than before (180 x 180 pixels, compressed to 125 x 125 px).
Custom Tabs also have a much higher profile now, as they are sized at 111 x 74 pixels
Photos that are uploaded to an album are now a whopping 403 pixels wide. That means you can actually see the photo without having to click to enlarge it. Highlighted posts (see Reason # 4 below) are 843 x 403 pixels.
These image changes can quickly and easily bring your posts to life.
Reason # 2 to LIKE the new Timeline: The revolutionary Cover Photo option.
This is prime real estate to graphically represent your brand, product, or service. The cover image is a big and beautiful 851 x 315 pixels. If you want to get really creative, try incorporating your profile photo into the cover photo. Just remember…Facebook does have a few rules about how this space can be used. According to Facebook’s Help Centre:
Cover images must be at least 399 pixels wide and may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address, or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Reason # 3 to LIKE the new Timeline…the “Pin to top” feature
If your business offers a weekly special, then you will find this to be a very useful feature. If you don’t offer a weekly special…the Pin to Top feature may just be the reason to start! Facebook now allows you to Pin a post to the top of your profile for up to 7 days. This keeps important messages from being buried in your feed, and eliminates the need to re-post critical information. How to Pin: As you hover over the top Right corner of a post, the Edit or Remove menu will appear. Select the Pin to Top option. You can unpin a post at any time. After 7 days, the post will automatically be unpinned.
Make use of this feature by posting news releases, specials, new products, important details, contests…limitless potential!
Reason # 4 to LIKE the new Timeline: Highlighting a post
The new Timeline makes use of chronology, with posts alternating from the left to right of the spectrum. The Highlight feature allows you to break up that visual pattern, and create a post that reaches across the entire timeline.
Again, this feature allows you to make use of photos and images that will catch your customer’s attention.
Reason # 5 to LIKE the new Timeline: Milestones
Facebook now allows business users to add Milestones or events to aid in your storytelling efforts. Yes, you guessed it…you can include a photo in each Milestone (843 x 403 pixels). Of course, creating your company history with Milestones, will be most effective if your company actually has a history. For a young start-up company, this is a great opportunity to get creative.
If you’re looking to engage your customers through social media, then the new Facebook Timeline is an excellent way to get the conversation going.