The conference will be held in the Astroth Community Education Center, located on the east side of the campus.
Archive for June, 2012
Social Media Accounts & Trade Secrets
By David Adler
on June 19, 2012
in Facebook, Google+, LinkedIn, Social media tips, Viewpoints
with Comments Off
Is it “misappropriation of a trade secrets” to contact each person who follows an ex-employer’s Social Media profile for purposes of promoting a competing business?
Early in my law school career, one phrase stuck with me right away: “tough cases make bad law.” This, of course, begs the question as to what makes a “tough” case. Usually it’s a unique fact pattern that has limited applicability to a broader spectrum of cases. In the nascent and growing area of Social Media law, there is no shortage of quirky cases.
Strategic Planning: It’s Elementary
By tmiles
on June 16, 2012
in Marketing, Public Relations, Social media tips, Viewpoints
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(Bragging Father’s Note: It’s worth pointing out that our son was non-verbal just a couple years ago. We never cease to be awed by his progress, his mind and the patient guidance he receives from his teachers, therapists and classmates.)
The morning after I’d gotten back from speaking to a group of not-for-profit organizations, Will said to me:
“Daddy, you should come speak to my class.”
“Will, what should I talk about?”
“I don’t know. Rachel’s mom talked about Hanukkah. Do you want to talk about Hanukkah?”
“Probably not, buddy.”
“Okay. You think about it.”
Diagnosis: Company
By tmiles
on June 14, 2012
in Marketing, Public Relations, Social media tips, Viewpoints
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“What kind of iPad should I get?” Being known as 3e geeeky, I get asked that question at least once a week. I know they want an easy answer. Something like, “Black 32gig wifi,” but I always start my advice by answering their question with a question of my own:
“How do you plan to use it?”
I mention this because I’m always anxious when meeting a new client – as we are this week in Tennessee – that they’ll expect easy answers to complex questions and simple fixes to compound problems.
To succeed in business, you have to have a Facebook page.
And a Twitter account. Plus, FourSquare. A YouTube channel. A WordPress blog. A Flickr page. Digg. LinkedIn.
Strategic Planning 101: The Same Page
By tmiles
on June 12, 2012
in Marketing, Public Relations, Social media tips, Viewpoints
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Wanna do something scary? Ask each employee the following questions, BUT … don’t let them compare answers. You want each person to answer independently because you want to see where their answers converge and diverge with yours and with each other.
Strategic Planning 101: Reverse Engineering
By tmiles
on June 9, 2012
in Marketing, Public Relations, Social media tips, Viewpoints
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Yesterday, I tried to simplify the basic elements of growing a company or making any fundamental change in your life.
Let’s build on it, okay?
You’ve got your Big X, your treasure, the thing you’re trying to make happen, okay?
Let’s say you want to do $1,000,000 in billing – that’s your Big X.
Sometimes it’s as simple as asking someone:
“What is it you’re trying to make happen?”
‘yada yada yada’
Beware the yada. Did they answer you clearly? After working with 400+ companies, I’m no longer surprised by how many lack a clear vision of what it is, specifically, they’re trying to do.
You really can’t proceed with planning until you’ve got a consensus answer to that first crucial question.
On June 21, @Midwest will bring experts in marketing, public relations, communications, law, and many other fields to Central Illinois to share the secrets on how you can make the most of your social media presence. Don’t miss this opportunity to learn from industry experts.
- The Pendulum—Communication in 2012 and Beyond, Tim Miles, founder, The Imagination Advisory Group
- Buzz is for Bees, Joe Strupek, assistant vice president of public affairs, State Farm
- Media Shift: From Campaigns to Conversations, Melissa Schenk, owner, MS2 Productions
- Embrace the Video Revolution, Jennifer McCarron, vice president, Business Builders
- See all sessions
Register before June 15 for $149. Prices increase to $179 after.
Social media is one of the most powerful tools you have available to build your business. @Midwest will help you enhance your strategy. Register today.